Why it is important to update your website and keep it fresh.
Post-Launch SEO: How to Keep Your Website Performing and Growing
Publishing your website is just the beginning. To achieve ongoing visibility, growth, and success, consistent SEO efforts are key. Think of it as tuning a high-performance engine—regular tweaks and upgrades keep everything running smoothly. Here’s how you can maintain momentum:
1. Optimise & Refresh Your Website Content
Keeping your content sharp and relevant helps improve rankings and retain your audience.
Keyword Research & Usage Identify new, trending keywords and naturally weave them into titles, subheadings, and the intro section of your pages.
Meta Tags That Work Update your title tags with targeted keywords and craft enticing meta descriptions that improve click-through rates.
Image SEO Use crisp, high-quality images with keyword-optimised file names and descriptive alt text to give your visuals search power.
Internal Links Link to other relevant pages within your site to guide visitors, extend their session time, and distribute page authority.
Keep It Fresh Update the publish date to reflect your latest edits—it signals freshness to both users and search engines.
2. Monitor Your SEO Performance
Keeping an eye on how your site performs lets you stay ahead of changes and tweak your strategy.
Google Search Console Insights Use the URL Inspection tool to check how well Google is indexing your content and identify crawl issues.
Search Analytics Track keyword rankings and understand which terms are driving traffic using built-in analytics tools.
SEO Audits Run regular audits to spot weaknesses, like broken links or slow-loading pages, and fix them before they affect your rankings.
Trend Monitoring Analyse search trends and adapt your strategy to match user behaviour and algorithm updates.
3. Build Credibility with Links and Authority
Search engines love trusted websites—and backlinks are a key ingredient.
Earn Quality Backlinks Create share-worthy, authoritative content that others naturally want to reference and link to.
Fix Broken Outbound Links Scan your site for outbound links that no longer work, and clean them up to maintain credibility.
Strengthen Internal Linking Build a smart internal linking structure to direct users to your most important content and enhance SEO performance.