The benefits of blogging for business

Increase website traffic

Business blogging increases the number of pages on your company website, thereby expanding its online presence and providing more avenues for potential customers to find you. One study found that businesses that blog have 55% more website visitors than those that don’t. The more website traffic you get, the more you’ll reach potential customers who will likely book, purchase or fill out a contact form to stay in touch. It can also give you the competitive advantage against competitors who don't have a blog.

Contribute to social media efforts

If you only use your social media accounts as free ad space, you’re missing a huge opportunity. Social media marketing can improve customer retention, as it keep businesses top-of-mind for interested consumers, and build brand awareness. To reap those benefits, you need to share valuable content that makes consumers want to follow you. Your blog posts (or microblogging efforts) will (ideally) contain information that will interest your target audience, so just reshape your content to fit the feed. For example, you could turn the most valuable morsels in your blog posts into social media graphics for Instagram or LinkedIn. On average, small businesses that blog have 79% more Twitter followers than those that don’t.

Builds trust in client relationships

People trust what is familiar. Blogging gives customers the opportunity to learn more about your company than they could from an ad or a landing page. A blog gives you a platform, a type of website, to answer frequently asked questions and share company news. Plus, sharing high-quality content shows your target market what you know about your industry, so they can trust you to provide a quality product or service. A blog can work as a part of your customer relationship management plans and help you build both credibility and authority in different areas. If you're thinking of starting a business, or taking an existing one to the next level, taking up blogging for business could prove impactful.